Some People Just Love to Hate
Five-year-old beauty queens throwing tantrums, 28-year-old “gorillas” acting like full-blown morons. It’s all good entertainment, right? Opinion-based online community Sodahead.com released the...
View ArticleGoogle Expands Its TV Advertising Business
Four years ago, Google got into the TV advertising business when it began selling inventory on cable networks to its stable of advertisers in roughly the same way YouTube sells ads against its video...
View ArticleDiscovery Communications Reshuffles Its Top Ranks
Discovery Communications is reshuffling its executive ranks. The company announced late Monday afternoon that it would install Andy Warren—currently chief financial officer at Liz Claiborne—as its new...
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Blustery With a Chance of Down Parkas
Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen. Paul Walsh, a former meteorologist with the U.S. Air Force...
View ArticleNat Geo First on the Scene for 'Disaster'
Less than a month after the Carnival Cruise ship Costa Concordia sank off the Tuscan coastline, the National Geographic Channel is on the scene with a refurbished documentary about the incident,...
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Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors
The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose interest in Hasbro...
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PwC Outlook: TV’s Growth Prospects Look Strong
If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward keeping the...
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Play Ball! Fox, Turner to Re-Up With MLB
Major League Baseball has secured its media rights deals through the start of the next decade, coming to agreements with Fox and Turner Sports on a pair of new eight-year pacts worth billions....
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TV Takes the Gold in Q3
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 percent versus...
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Nickelodeon's Jim Perry on His Network and the State of the Market
After a particularly painful ratings drop-off, Nickelodeon is turning things around. The cable network has always controlled the lion's share of the GRPs in the kids' TV market (more than 70 percent...
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Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and...
The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte. Some observers said...
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Viacom’s Downturns Have Gotten So Predictable They’re an Easy Buck for Investors
As usual, Viacom is doomed. People have been preaching the End of Days for the company since Tom Freston left and was replaced by Philippe Dauman in 2006, and yet it still trundles along, making quite...
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College Football Playoff Quickly Becomes a TV and Social Media Power Player
College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the stage for a much...
View ArticleTwitter: Here’s How to Turn Off Sound Effects in the App
Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap...
View ArticleLil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef...
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring...
View ArticleGen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
View ArticleHouse Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't...
View ArticleOMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a...
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